Bank of America · Cash back · Visa
Bank of America Customized Cash Rewards: what it's really worth
The Bank of America Customized Cash Rewards has a no annual fee. For a typical household spending $2,070 a month, it's worth about $560 in year one and $360 each year after.
Annual fee$0
Sign-up bonus$200$200 after $1,000 in 3 mo
Net value · year 1$560
Net value · each year after$360
Is the annual fee worth it?
No annual fee — nothing to lose by keeping it open, which also helps your credit history.
How you earn
| Category | Rate | Value per $1 | Per year* |
|---|---|---|---|
| Dining | 3% | 3.0¢ | $108 |
| Groceries | 2% | 2.0¢ | $100 |
| Hotels | 1% | 1.0¢ | $10 |
| Flights | 1% | 1.0¢ | $12 |
| Gas | 1% | 1.0¢ | $18 |
| Streaming | 1% | 1.0¢ | $5 |
| Everything else | 1% | 1.0¢ | $108 |
*At typical monthly spending: dining $300, groceries $500, hotels $80, flights $100, gas $150, streaming $40, everything else $900. 3% in a category you choose (we assume dining; also gas, online shopping, travel, drugstores or home improvement) and 2% at grocery stores and wholesale clubs, on up to $2,500 combined a quarter. 6% in the choice category the first year.
Who it's for
- Picking your own 3% category — change it monthly
- Bank of America Preferred Rewards members (up to 75% more)
- Not ideal: Big spenders — the $2,500 quarterly cap fills quickly
Can I get it?
- Recommended credit: Good
- Bank of America rules: Often limits new cards to about 2 in 2 months, 3 in 12 months and 4 in 24 months. The bonus may be unavailable if you've had this card in the last 24 months.
- Visa: Accepted almost everywhere, including Costco warehouses (Visa only).
Check the current offer at Bank of America
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Updated Oct 30, 2026.